The Bonfire Group Leadership



Aaron Battista has served as an executive and senior advisor to a number of the world’s fastest growing as well established retail brands including Sonos, Reformation, Boll & Branch, Frame Denim, Tea Forte, Dylan’s Candy Bar and MoMA Museum Stores.  Previously, Aaron served as the Chief Retail Officer at Kellwood Company where he managed the global expansion of retail brands including Vince, Rebecca Taylor, Adam, BLK DNM and Scotch & Soda. Prior to his work at Kellwood he served as the Vice President of Retail at VF Corp.'s Contemporary Brand Coalition (Seven for all Mankind, Splendid and Ella Moss) where, Aaron developed and led the strategic expansion plan to open over 100 stores in five years.  He has over 25 years of experience in the retail space and has opened over 700 retail stores with a focus on brand experience and team development, including previous roles with Lucky Brand & Liz Claiborne, Swatch, The Body Shop and Gucci.

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As a leading executive of some of the world’s best-known consumer product companies, Paul Blum has applied his strategic vision, passion for innovation and solid management skills to take iconic brands to new levels. His more than 25 years of experience includes CEO positions with Kenneth Cole Productions, David Yurman Inc., and Juicy Couture. Paul has a deep understanding of design, manufacturing, retailing and wholesaling, bringing an extraordinary level of expertise to each category of the business. Indeed, it’s his combination of finance and merchandising know-how, together with his creative skills as a designer and marketer that set him apart as a global luxury and fashion retail executive.

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Glen Ellen is a new media marketer and brand strategist focused on business development. She is known for transforming and monetizing global brands, negotiating deals, creating targeted marketing programs leveraging social media, developing branded content, creating experiences and E-commerce to foster and deliver growth. With 25+ years leading cross-functional teams, Glen Ellen has both category and retail channel expertise, having built lifestyle businesses in apparel & accessories, grooming, jewelry, home and food for world class brands, most recently as VP/GM at Hearst, and has held executive positions at Disney, Viacom, P&G, Kraft and JPMorgan Chase.